a sweet tooths began sending in orders. "it's given us national and international exposure." "i certainly couldn't put a dollar figure on it, but i would say it // keeps us in the consciousness of people." and each year, they've tried to top themselves. "one year, we had a hand-painted box--very elaborate. each one cost $650 bucks." in 2006, swag bags topped a hundred thousand dollars, including a week-long hawaiian vacation. the i-r-s called it "income." "george clooney, that year, gave his to the red cross to auction to do something good. this year, oscar swag includes trips to vegas and japan. and hollywood necessities--- cosmetic surgery and hair transplants---and grandma frances mccoll's toffee---also in the green room for presenters. now, if her grandson, terry opalek could just get a ticket in.